Seen and Heard

Brand Built on Heart

Founder ignites excitement for pro soccer team.
Gabe Hoffman-Johnson ’14
— photo credit:
Courtesy Hearts of Pine

Gabe Hoffman-Johnson has quickly developed a loyal fanbase for Maine’s first pro soccer team, Portland Hearts of Pine. Key to the brand’s success is a team identity built on Maine pride—from its name to its logo to merch sales to local sponsors.

Source:
July 10, 2025