Class of 2017
Class Notes
View All Notes for Class of 2017Allison Chou launched Double Happiness Bridal, a luxury bridal consignment boutique that combines her passions for sustainability and thoughtful design. Based in New York City, the business helps consignors give their pre-loved designer wedding gowns and other bridal garments a second life while helping brides-to-be discover their dream pieces at a fraction of retail prices.
The name is inspired by the Chinese symbol for double happiness, representing joy and togetherness for newlyweds. It also embodies the spirit of circular fashion, where one bride’s cherished gown becomes another’s dream dress. Through her work, Allison empowers both consignors and buyers to embrace more meaningful and sustainable wedding traditions, creating special new memories based on the best of the past.
—Eric Chen, 24036 Wintergreen Circle, Novi, MI 48374; echen027@gmail.com