Class Note 1997

Rob Leathern wrote in to announce that his San Francisco-based company, XA.net, just launched its new ad platform for social media called optim.al. The platform helps both large and small advertisers improve their marketing on Facebook, Twitter and other social media. Founded by Rob in 2008, XA.net offers advertisers and agencies a platform and services to increase their operational efficiency and improve online media performance to get the most effective use out of their advertising spending.


Rob and his wife Amanda (Stanford ’98) live in Menlo Park with their 2-year-old daughter Aria. Rob sometimes goes running on the weekends with Craig Whitmer, who he said is getting married soon.


I hope everyone is enjoying the summer. Please send in your news.


—Jason Casell, 9209 Donner Lane, Austin, TX 78749, jcasell@aol.com