Peter Stroh Hoffman ’52

Peter Stroh Hoffman ’52 was born on September 6, 1930, in Indianapolis, Indiana, and passed away on October 24, 2022, in Vero Beach, Florida. Most of his youth was spent in Birmingham, Michigan, but he graduated from the Fountain Valley School in Colorado Springs, Colorado, before coming to Dartmouth. He majored in English, was a member of Sigma Alpha Epsilon, and lettered on the crew team. He then enlisted in the Army and was a second lieutenant with the Rangers, where he was honored by receiving the Bronze Star. Following the service, he came back to New Hampshire to marry Dorothy Hayes from Detroit. Pete and Dot were married for 68 years. Pete’s professional life was in the television consulting business. He and his partner, Philip McHugh, founded McHugh & Hoffman and were the very first audience research firm to work with local and network TV stations on how to improve their news ratings. They were pioneers and the very first company to provide this service. He was also an independent consultant in the industry. Pete also found time to relax and recharge with his weekend passion, sailing. Pete and Dot enjoyed decades of racing and cruising with their many sailing friends from the Great Lakes to the Chesapeake. In Maryland they were members of the Gibson Island Yacht Club where he served as commodore. He is survived by his wife, children Jenny and William, and their families. Pete’s was predeceased by his father, Paul Hoffman ’30.