Class Note 1963
Issue
July-August 2024
What started as casual conversation about unionization of Dartmouth basketball turned into an in-depth story of ’63 standout Sam Barton, today a leader in the field of wealth metrics. Sam, who led Dartmouth in rebounds and shooting percentage, several years ago started Plutometry Corp., his third venture in the field. Plutometry is derived from “Pluto,” the Greek god of wealth, and “metry,” the process of measuring. The company, based in Washington, D.C., uses artificial intelligence/machine-learning models to help U.S. financial institutions develop better estimates of their customers’ total financial assets. After a long research-and-development period to establish patents in cryptography-based consumer data integration, Plutometry commenced commercial operations in 2019. Tom Washing of California and Chris Wiedenmayer of Florida and Colorado are involved with the business as investors and directors. Also involved, in technological operations, is Sammy Barton, son of Sam and his wife, Maria. Sammy is in his early 30s and lives in Pittsburgh.
A graduate of Stanford Business School, Sam Sr. served as president from 1978 to 1989 of Claritas, which supplied demographic info and marketing solutions to consumer marketers and is now part of Nielsen. Sam then founded financial data provider XI Corp., now part of Equifax. He also pursues his love of classical music composition, which he studied in a composers program in Aspen, Colorado. As for Dartmouth basketball and unions? “We thought about unionizing at the time as a joke because we would be sharing in financial losses,” Sam said. “I think unionization is ridiculous unless players are willing to share and divide the loss.” Among Sam’s memorable moments is “holding Bill Bradley to 35 points before the coach benched me.”
Ted Morehouse and Claudia Rose took their “L.A. family contingent”—including Claudia’s son, Zachary Brown, his wife, Pam, and grandchildren Noa and Asa—to Paris for Christmas to visit Claudia’s sister, while granddaughter Theodora “Teddy” Smith ’24 went to Japan with two classmates.
I regret to report the passing of Doug Bell, Dave Pentico, David Dawley, Bill Lawliss, John Quitter, and Paul Muenzner. Read obituaries by Tige Harris on the DAM website.
—Harry Zlokower, 190 Amity St., Brooklyn, NY 11201; (917) 541-8162; harry@zlokower.com
A graduate of Stanford Business School, Sam Sr. served as president from 1978 to 1989 of Claritas, which supplied demographic info and marketing solutions to consumer marketers and is now part of Nielsen. Sam then founded financial data provider XI Corp., now part of Equifax. He also pursues his love of classical music composition, which he studied in a composers program in Aspen, Colorado. As for Dartmouth basketball and unions? “We thought about unionizing at the time as a joke because we would be sharing in financial losses,” Sam said. “I think unionization is ridiculous unless players are willing to share and divide the loss.” Among Sam’s memorable moments is “holding Bill Bradley to 35 points before the coach benched me.”
Ted Morehouse and Claudia Rose took their “L.A. family contingent”—including Claudia’s son, Zachary Brown, his wife, Pam, and grandchildren Noa and Asa—to Paris for Christmas to visit Claudia’s sister, while granddaughter Theodora “Teddy” Smith ’24 went to Japan with two classmates.
I regret to report the passing of Doug Bell, Dave Pentico, David Dawley, Bill Lawliss, John Quitter, and Paul Muenzner. Read obituaries by Tige Harris on the DAM website.
—Harry Zlokower, 190 Amity St., Brooklyn, NY 11201; (917) 541-8162; harry@zlokower.com