Rentoul C. Grevatt ’43

Rentoul C. Grevatt ’43 died May 16, 2015, at St Joseph’s Regional Medical Center in Little Falls, New Jersey. He grew up in Little Falls and graduated from New Hampton Academy. At Dartmouth Ren majored in English and was a member of the Glee Club. He left college before graduation and completed his undergraduate studies at New York University. After three years as a radar technician on a Navy destroyer during the war, Ren worked for Newsweek as a salesman. A year later he joined McGraw Hill as a mail promotion manager, leaving to return to New York University, where he earned an M.B.A. in marketing. The years 1951 to 1965 were spent as an associate editor for Billboard Publishing Co., then Ren left to start Ren Grevatt Associates, specializing in public relations. Clients were drawn from record companies, music publishers and recording artists—including the Beatles and Elvis Presley. He was backstage when the Beatles made their first live TV appearance in the United States on The Ed Sullivan Show and enjoyed telling about the day he took Linda Ronstadt to his swim club—“She didn’t have a bathing suit so she wore her panties and bra.” Ren was also a prolific writer; his family plans to publish his memoir, Confessions of a Rock and Roll PR Guy: Can I Get Back to You? An early marriage ended in divorce. Ren is survived by Joan, whom he married in 1956; children Sandra, Linda, Richard, Peter and Jonathan; six grandchildren; and three great-grandchildren.


Portfolio

Alumni Books
New titles from Dartmouth writers (November/December 2023)
Fresh Takes
Blogger Ray Padgett ’09 covers the covers.
The Secret Life of the Brain

Michael Gazzaniga ’61 divulges the inner workings of the human mind. 

Gail Koziara Boudreaux ’82
A CEO on the state of the nation’s healthcare

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