Robert Alfred Berg ’59

Robert Alfred Berg ’59 died on July 31, 2014. He entered Dartmouth from Male and Girls High School in Louisville, Kentucky. He majored in international relations and was a member of Sigma Phi Epsilon. He was actively involved with The Dartmouth and during his senior year served as its business manager. Following graduation from Dartmouth he studied at the Thunderbird School of Global Management in Arizona, graduating in 1962. Bob then moved to Mexico City, where he lived and worked for the remainder of his life. His career in market research began while employed by International Research Associates, with whom he was a developer and early user of many of the market research techniques currently used in Mexico. In the 1970s Bob founded his own firm, Agencia de Corresponsales Americanos, later renamed Berg Marketing and Research, which became Mexico’s leading provider of feasibility studies for shopping center development. Bob leaves his wife, Maria, with whom he attended his 50th reunion in Hanover in 2009, and children Robert, Helen and Mariana.